UIC SPINmatic
Be seduced by a hot new price
A unique way of advertising for detergent that has never been done before
Bold, attractive, and distinctive. That was what we were going for. We had to create something that would forever be etched in the viewers’ memories, that is, if we wanted to increase brand recognition and improve brand perception of UIC SPIN.
UIC SPIN had a temporary price drop and we wanted our creative to lure potential buyers in, but not solely because of the price drop. The drop in price has to stand out; it has to not only attract but also shock the audience.
