UIC Sofsil Ultra
Live Extraordinarily
Communicating elegance, softness, and a glimpse of a luxurious possibility all at once
To rebrand Sofsil’s premium line of ultra softeners, we utilised flamenco dancers to showcase the soft, billowing dresses. This allows our target audience to resonate with the softness and smoothness of the fabric and allow them to imagine its texture through a Spanish art form.
The flamenco also conveys an elevated sense of elegance–a rich cultural form of art that our target audience can aspire to indulge in. It gives them room for imagination and invites them to take on a more luxurious lifestyle.
